This module will present detailed information about intercultural communication applied research methods for organisations. The focus of this module lies in understanding and identifying research methods appropriate to theory and research questions or hypotheses; managing projects.
Objectives
Part 1: Quantitative Research Methods - Prof. Suzanne Suggs
Understand the basic principles of quantitative research methods from a social science perspective;
Know the differences between methods for analysis and methods for data collection and the relationship between them;
Know how to formulate research questions, develop research and statistical hypotheses;
Know how to design a quantitative study;
Know how to find and design measurement items;
Have confidence in one’s ability to decide which method is most appropriate for answering research questions.
Part 2: Qualitative Research Methods - Prof. Jolanta Drzewiecka
Understand assumptions and evaluation criteria of qualitative research;
Understand the major qualitative methods: ethnographic observation, interviews, focus groups and textual analysis;
Formulate research questions;
Design a qualitative study;
Understand data collection process: sampling, organization, recording, and more;
Grasp basic data analysis procedure and presentation of results.
